Adsense - Earning More Per Click

There
are two common sense ways that anyone can earn more per click
with Adsense, so I'll list those first:

 

1) Relevancy

How
relevant your ads are to your content plays a part in what you
earn per click. Ads that are *very* specific to your content have
a higher payout than general ads on specific pages - or general
ads on general pages. How do you get the most relevant ads to
show on your page? Make sure your page is specific, and well optimized
for the specific topic or subject.

"On
the Page Optimization" is what you want to focus on here.
If you need some pointers on how to optimize a page, see this
recent issue of SSWT:

http://www.selfstartersweeklytips.com/archives/042005.htm

 


2) Keywords

Adsense
and Adwords go hand in hand. If the keywords you optimize your
web page for are very competitive on Adwords... you will earn
more per click. If your topic or keywords are NOT very competitive
on Adwords, then you will earn a lower amount.

While
it is not disclosed what the exact percentage is, your Adsense
earnings are directly related to what the Advertiser is paying
at Adwords for every click through. You are paid a certain percentage
of that click fee when you generate clicks to the Advertisers
site.

TIP:
Use your Adwords account (or open one) to find out how much Advertisers
are paying per click for any given keyword phrase.

 


That
second method is a hot topic lately. In fact, people are building
sites specifically for the purpose of earning Adsense revenue.
I've even seen a few products on that topic, lately - one of them
being SwapClix (mentioned
in a recent blog post)

 

Here's the concept:

Find
high paying keywords* and build a website around them, using Adsense
as your source of revenue. Some people are even creating one-pagers
(using reprinted material or free articles) that carry 3 Adsense
modules on the one page... and then advertising these pages on
Adwords (or other pay-per-click engines).

The
goal is to bid on less competitive keywords in the same niche
where you can get good placement for the minimum bid. You then
advertise your optimized page, which will hopefully display the
more competitive (expensive) ads. With this method, you stand
to earn way more than you spend...

 


*High Paying Keywords - this is actually an inaccurate way
to call it, though it's the popular phrase used in these discussions.
What you are looking for is Competitive keywords. Meaning that
the advertisers are paying higher bid prices for these words/phrases
because it is a very competitive market. The more they are paying,
the more you stand to earn ;)

 

Personally, I am not into building "junk pages"... but
anyone with a brain can certainly figure out some very useful
ways to put this theory into action - - while still providing
a great resource to their target market!